While gardens look their best in spring and more people are out and about in the warmer months of the year, there are some definite advantages for bucking the trend and selling in winter. For starters if you choose to sell in spring you will be competing against everyone with the same idea.
The shortfall of stock in winter makes it a prime opportunity for sellers. After all, people are always moving no matter what the weather is like. There are always buyers either looking to buy their first home or seeking a new place to call home.
Ask yourself, would you rather be up against multiple similar properties on the market or just a handful? Probably the number one advantage of a winter sale is far fewer competitors. This gives you a unique opportunity to get the best possible price for your home. It’s like retailers. When there are several of the same type of store located along the one shopping strip you will find price wars occurring in a bid to attract customers. But if a unique store were to move in, the owner could establish a fair price knowing there’s no competition.
Buyers also tend to be more serious and committed in winter. On the other hand, people attending open homes in the warmer months are often just browsing. So, while there may be fewer potential buyers out there, the ones who are looking in winter tend to be ready, willing and able to commit when they find a property they love.
It all comes down to timing. If you’re ready to move now, here are some tips to make the most of your winter sale.
Showcase your home’s best winter assets – If you have a fireplace, central heating, or an outdoor fire pit make sure they’re obvious during your open homes. While the fire pit will likely go with you when you move, simply showcasing it in a welcoming alfresco setting will speak to a buyer’s emotions.
Make it cosy – Think cushions and throws, candles, mood lighting and keeping the space comfortably warm (but not stifling).
Don’t neglect your roadside appeal – While the gardens probably don’t look their best, mowing the lawn, raking the leaves, pruning overgrown bushes and perhaps adding some nice potted plants will do wonders.
Let it breathe – Windows are often kept shut during winter to prevent internal warmth from escaping. Ensure you open up your windows to let the fresh air in and the stale air out before your open home. Then, about 30 minutes before the open, close them and turn your heating on to remove the chill.
Let there be light – Buyers love a home that is bathed in natural light. So open your curtains and blinds and clean your windows to invite as much light in as you can. Try to arrange your open homes for the time of the day when the light is best for your property.
We are working with many qualified buyers who are keen to find the right home now. Contact us if you would like to learn more or for a free property appraisal.