With so many homes these days looking like they wouldn’t be out of place in Vogue Living, you may wonder whether the owners simply have exceptional taste and style or if they’ve invested in property styling. And if they’ve invested in property styling, was the investment worth it?
While some owners are indeed blessed with great style when it comes to home presentation, the majority that look as though they’ve had help from a stylist probably have. The owners see it as a positive investment in order to get the highest possible sales price for their home.
Why hire a Property Stylist?
Recent studies have shown that professional property styling increases a property’s sales price by at least 10%. Even at Perth’s median house price of around $500,000, that’s an extra $50,000 in your pocket. So for an investment of between $3,000 to $7,000, a return of at least $50,000 makes it a smart investment.
What does a Property Stylist do?
When a Property Stylist visits your home it is being viewed through new eyes. They have the experience to look beyond all the furniture and bits and pieces you have in your home and see it from the perspective of a potential buyer.
The goal is to have a buyer walk in and feel like it could be THEIR HOME; to evoke an emotional response. You want them to visualise themselves sitting in that perfectly positioned occasional chair by the window, cooking up a storm in the kitchen or entertaining guests alfresco. A professional Property Stylist knows how to enhance a home’s best features and detract from any potential flaws. They also know how to make the most of the space in your home, including making smaller spaces appear larger and large spaces appear more cosy and inviting.
Invoking a response
Property styling can really add the WOW factor you need for your advertising. This is generally the first impression a buyer will have of your property and if the photos don’t grab their attention, they won’t take the next important step – the property inspection. Some buyers fall in love with a home because they love its style. It’s not uncommon to hear buyers say things like, “I’ve always wanted a home like that” when it has been styled to perfection.
The job of a Property Stylist is not to style the home in accordance with your taste but to make it appeal to the widest audience possible, and especially to your target market. They tailor the furniture and accessories to a particular style, which will appeal to downsizers, young families or couples, whatever the target market for your home is.
Styling also eases the pressure
We understand that selling your home can be stressful. Hiring a professional to handle the presentation side of the sale will definitely take a lot of pressure off yourself to concentrate on the other things you may need to do like gardening or repairs.
The best way to learn more about property styling and if it would benefit your property sale is to talk to us. We sell both professionally styled and unstyled homes and have the experience and the common sense to advise you on the best option to suit your property, your target market and your budget.