Many of you may have noticed a new initiative we have introduced as part of our new modern marketing strategies. The initiative – called ‘web books’ – prompts potential buyers to click on a link or text a key phrase (commonly the street name and house number) to a virtual number that we have set up purely for this purpose. The buyer is then automatically sent the web book, which is essentially a digital brochure that they can flick through on their phone or any mobile or personal computer device anywhere, any time.

The best way to explain how it works is with an example. Buyers often like to drive by a property before deciding whether or not they wish to take a look inside. By being prompted to text to receive the web book, they are able to view details of the property, including all features and inclusions; high quality photos; the floor plan; pricing, rates and fees; and even video in some cases.

To get an idea of what a web book looks like, text BATEMAN to 0416907819 or click on http://tinyurl.com/zw273tg

Sellers and buyers love it because it’s easy and it’s instant. From a seller’s perspective, they love it because the system directs all enquiries to their property and to us as their agent, meaning we now have their details. The system captures people in that early buying stage when you normally don’t get that privilege. As for buyers, it allows prospective buyers to receive detailed information about the property of interest (in the form of a digital buyer booklet) any time of the day or night that they happen to be driving by.

Let’s face it; most of us are time poor these days. Web books save people time by allowing them to decide whether or not it’s worth their while inspecting a property.

Rest assured the virtual number is just that – a virtual number for the purpose of delivering the digital brochure only. It is NOT a means to capture people’s personal information other than their name and mobile number for follow-up purposes on the property of interest only.

We’d love to learn what you think.