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Licensed Real Estate Agents Shelley and Mark are renowned for their exceptional customer service, strong local knowledge and high ethical standards. 

The unique combination of Shelley and Mark’s team-based way of working and proven business philosophies, presence and marketing tools is your winning formula for success and the reason so much of their business results from word-of-mouth referral and people who keep coming back.

Selling with pets – the do’s & don’ts

by ShelMarkblog In Uncategorized

12 October 2017

Almost one in two of us have a pet these days and as much as we all adore our furry four legged friends, it’s a different story for potential buyers.

The truth is, when selling your home your pet could be your biggest liability.

When selling you have to be objective about the way your property is presented and, like it or not, that includes your pet situation.

You must make sure your home appeals to the broadest spectrum of buyers possible and that includes buyers who don’t like animals for whatever reason. Some may be allergic to cats while others could be hypersensitive to animal odours that you may not even be aware of.

Here are 5 practical tips to keep in mind when selling with pets.

  1. Clean your home thoroughly, including removing any pet hair.
  2. Remove pet odours (often owners become so used to the smell that they are oblivious to it).
  3. Repair any damage caused by pets.
  4. Remove animal droppings (this may seem obvious but, believe it or not, there are some sellers who neglect to do this).
  5. Remove your pets from the property during home opens.

For more information, click here to read the full article.

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Painful selling lessons most sellers learn the hard way

by ShelMarkblog In Uncategorized

05 October 2017

According to real estate agents from all corners of Australia, there are a few common lessons sellers learn the hard way. We have listed them below.

Letting an early offer go in case a better offer comes along

This mistake was mentioned time and time again. Many sellers assume that if they receive a decent offer on their property within days of listing it, then it would be a mistake to accept it because a better offer must surely be just around the corner.

The truth is, the first decent offer is often your best offer. Many sellers make the mistake of assuming all buyers will come in low. That is not always the case. If the first offer is a good one, consider it carefully and don’t pass it by in the hope that the next buyer will offer more. The longer a property is on the market the less likely it is that this will happen.

We have encountered this many times over the years with sellers who have ended up selling for less than the first offer because they wanted to hold out for a better offer.

KEY LESSON – don’t be suspicious of and disregard the first offer just because it comes in early. Follow the advice of your agent. If he or she says it is a good offer, then you should consider it seriously.

Expecting the agent to list the property at a higher value than what the agent tells them it is worth

A professional real estate agent uses a proven formula to determine the market value of a property during the appraisal process. It is based on recent comparable sales in the area. As a seller, it is not up to you to determine how much your property is worth. It is not even up to the agent (he or she simply does the calculations and presents the figure). The MARKET determines the value of the property.

KEY LESSON – listen to your agent as he or she will price your home based on what the current market is prepared to pay.

Letting go of the home you love in case there is a better one

This painful lesson relates to sellers who are also buyers looking for a new place to call home. You may be able to relate from past experience – that house you loved because it was perfect in every way but you told yourself you had to see 12 more just to be sure, only to find that the house you loved was sold a week later!

KEY LESSON – if you love it and can afford it, buy it!

Failing to reduce the price if the property is not generating sufficient interest

The longer a property sits on the market the less buyers will be attracted to it – unless something changes, like the price. If, despite the best marketing and efforts of the agent, your property is not generating interest, the best thing you can do is consider a price reduction to generate renewed interest. Every property will sell for the right price.

KEY LESSON – listen to the advice of your agent – he or she is constantly assessing the marketplace and the feedback of buyers who view your home.

Going with the cheapest agent, not the best

This is another common mistake sellers make in the assumption that they will save money. However, as is the case with most things in life, you get what you pay for. A professional agent may charge a bit more for their services but will work hard to ensure their client achieves the best sales result in the shortest possible time-frame. Most low cost agents won’t work tirelessly to actively follow up every lead and negotiate fiercely to extract the highest offer from a buyer.

KEY LESSON – you get what you pay for.

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Perth’s million dollar suburbs revealed

by ShelMarkblog In Uncategorized

28 September 2017

Research by the Real Estate Institute of WA shows there are 23 suburbs in Perth where the median house price is at least $1 million. The research considered suburbs with more than 30 annual sales.

Of those suburbs, some are surprising to the homeowners who bought there years ago.

The Milianku’s purchased their very first home in Subiaco at a time (1977) when the western suburbs and Subiaco in particular were considered very working class and even a bit rough (the suburb used to be referred to by the far from endearing name of ‘Scabiaco’).

Today Subiaco is one of Perth’s million-dollar suburbs. The couple sold their first home in the suburb in 1996 for $270,000. They subsequently purchased a second home in Subiaco for $410,000 and the couple estimate it has since tripled in value.

Of the 23 suburbs listed only one joined the list this year – Wembley (like Subiaco, also in the western suburbs). However three suburbs dropped off the list since last year – Salter Point, Mt Lawley and South Fremantle.

In terms of location of the million dollar plus suburbs:

• 8 are by the river
• 9 are close to the CBD
• 5 are by the beach.

Did your suburb make the cut?

To see the full list of Perth’s million dollar suburbs click on the link.

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5 tips to help you find your perfect home in Perth this summer

by ShelMarkblog In Uncategorized

21 September 2017

Once the persistent showers we have been experiencing in Perth begin to ease (apparently next week) and the mercury starts to climb you can be sure of one thing – we will start to see more buyers out and about eager to secure a home in time for summer and Christmas (yes, it will be here before you know it)!

If moving is on the cards for you this spring/summer, the Real Estate Institute of WA (REIWA) has compiled its top 5 tips to help you find and secure your perfect home.

1. Consider your not-negotiables (your ‘must haves’)

REIWA says it is important to write down your ‘must haves’ as well as your deal breakers BEFORE you start looking (even before you look online). Doing so will save you an enormous amount of time and frustration as it will narrow down your search from the start. You may decide your home must be within walking distance from public transport. Perhaps it must be zoned for a particular school and have at least 4 bedrooms. This list is personal and may require some negotiation and compromise with other family members

2. Consider how much you can afford to spend

Look at your finances and speak to a financial adviser. Consider obtaining pre-approval on a loan as this will put you in good stead to make a firm offer and avoid missing out on the home of your dreams.

3. Know your limit

This point goes hand in hand with point 2 but is a reminder to ensure you don’t get so caught up in the feeling (which can easily happen as buying a home is an emotional decision) that you lose sight of logic. REIWA suggests you factor in a budget, including how much you can afford to pay on a mortgage per month (with room for rate increases of about 2%). This will enable you to work out the maximum offer you can afford to make.

4. Consider a Buyers Agent

REIWA suggests that you consider a Buyers Agent. However in our view a professional real estate agent should consider their buyers’ needs as much as they do their sellers. If you wish to know more about what a Buyers Agent does, click here.

5. Don’t rush

Buying a property is one of the biggest investments you might make, so be sure to take your time, explore what’s on the market and talk to your local real estate expert before you take the plunge. Give us a call for an obligation free chat to discuss your options.


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The A – Z of Property Jargon

by ShelMarkblog In Uncategorized

14 September 2017

Cash rate, mortgage insurance, body corporate, offset account…these are just a few of the words that may crop up during the life of your loan. But what do they all mean?

Below is a list of the most commonly used residential property-related terminology (from A-Z):

ARREARS – An outstanding or overdue amount.

BODY CORPORATE – The group responsible for the management of a strata building and its common areas.

CASH RATE – The official cash rate (OCR) is the term used in Australia and New Zealand for the bank rate and is the rate of interest which the central bank charges on overnight loans to commercial banks.

DEPOSIT BOND – A guarantee from a financial institution that a deposit will be paid to a seller. It can be useful for buyers with savings in a term deposit because it can be offered at the time of exchange – instead of a cash deposit.

EASEMENT – A right to use a part of land owned by another person or organisation, for example to access another property.

FIXTURES – Items that would cause damage to a property if removed. Their removal must be stipulated in the contract of sale and any damage made good by the seller.

GAZUMPING – When a seller accepts an offer from a buyer but then proceeds to formalise the sale of the property to another buyer with more favourable terms.

HOLDING DEPOSIT – A refundable deposit demonstrating the goodwill of the buyer to proceed with the purchase.

INTEREST ONLY LOAN – A loan where only the interest is paid for an agreed term, usually 1 to 5 years. The principal is then repaid over the remaining term of the loan by the conversion of repayments to principal and interest.

JOINT TENANTS – Equal holding of a property between two or more people. If one party dies, their share passes to the survivor or survivors.

LENDERS MORTGAGE INSURANCE (LMI) – The insurance borrowers pay to their lending institution if a borrower intends to borrow over 80% Loan to Valuation Ratio (LVR).

MORTGAGE PROTECTION INSURANCE – An insurance type a borrower chooses to take up to protect themselves should the policy holder pass away or be diagnosed with terminal illness.

NEGATIVE GEARING – Where the income from an investment property is insufficient to meet the interest costs of the loan used to fund the investment property.

OFFSET ACCOUNT – A non-interest earning account where the balance is offset against the home loan to reduce the total interest payable.

PRIVATE TREATY SALE – A private treaty sale is where a house is offered for sale at a negotiated price. Unlike an auction, the potential buyers do not know what others may be offering for the property.

REFINANCE – To switch mortgage providers and arrange a new loan for the same property.

STAMP DUTY – A State Government tax based on the value or purchase price of the property.

TORRENS TITLE – The name given to the system of registration of ownership and dealing with property. Under this system, title to a property is established by a statutory title issued by the Registrar General. It is the most common form of residential property ownership.

UNIFORM CONSUMER CREDIT CODE (UCCC) – This is the legal framework that governs the relationship between borrowers and lenders.

VENDOR – A party who offers a property for sale (also known as the seller).

ZONING – Statutory descriptions of the allowable uses of land as set out by local councils or planning authorities.

Don’t worry, there is no need to memorise this list. As your agents we are here to explain anything unfamiliar to you. All you need to do is ask.

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WAxit – could it really happen?

by ShelMarkblog In Uncategorized

08 September 2017

A group of WA Liberals has put secessionism back on the agenda in a renewed push for WA’s own version of Brexit and become an independent nation.

The so-called WAxit (WA exit) comes amidst anger over the state’s low GST share. However experts say the cost of funding our own public health system, establishing our own armed forces and all the practical aspects of breaking away from Australia make it unrealistic.

Let’s examine what is actually being proposed

  • The Liberal Party’s Brand Division has set up a WAxit committee to examine the option of Western Australia becoming an independent state within the Commonwealth.
  • The issue has come up many times before – it has been regularly debated ever since WA signed up to the Federation more than 100 years ago.
  • In 1933 two thirds of West Australians voted to secede.

Why is WAxit on the agenda?

In a nutshell, people are angry. There is a feeling that WA gets a raw deal from the Commonwealth, with advocates citing the state’s low GST share as the main driver for the push to secede.

Is it even possible?

Constitutional experts have long dismissed the prospect of secession in this country. Any serious secession attempt would need to start with a vote in favour in WA.

However what would need to happen beyond that is unclear. For starters, like any other nation, we would have to fund our own military, health and education systems, and print our own currency. West Australians would even need a passport to visit any other state.

Then there’s sport. Imagine WA up against Australia in cricket and football!


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Is property styling a good investment?

by ShelMarkblog In Uncategorized

04 September 2017

With so many homes these days looking like they wouldn’t be out of place in Vogue Living, you may wonder whether the owners simply have exceptional taste and style or if they’ve invested in property styling. And if they’ve invested in property styling, was the investment worth it?

While some owners are indeed blessed with great style when it comes to home presentation, the majority that look as though they’ve had help from a stylist probably have. The owners see it as a positive investment in order to get the highest possible sales price for their home.

Why hire a Property Stylist?

Recent studies have shown that professional property styling increases a property’s sales price by at least 10%. Even at Perth’s median house price of around $500,000, that’s an extra $50,000 in your pocket. So for an investment of between $3,000 to $7,000, a return of at least $50,000 makes it a smart investment.

What does a Property Stylist do?

When a Property Stylist visits your home it is being viewed through new eyes. They have the experience to look beyond all the furniture and bits and pieces you have in your home and see it from the perspective of a potential buyer.

The goal is to have a buyer walk in and feel like it could be THEIR HOME; to evoke an emotional response. You want them to visualise themselves sitting in that perfectly positioned occasional chair by the window, cooking up a storm in the kitchen or entertaining guests alfresco. A professional Property Stylist knows how to enhance a home’s best features and detract from any potential flaws. They also know how to make the most of the space in your home, including making smaller spaces appear larger and large spaces appear more cosy and inviting.

Invoking a response

Property styling can really add the WOW factor you need for your advertising. This is generally the first impression a buyer will have of your property and if the photos don’t grab their attention, they won’t take the next important step – the property inspection. Some buyers fall in love with a home because they love its style. It’s not uncommon to hear buyers say things like, “I’ve always wanted a home like that” when it has been styled to perfection.

The job of a Property Stylist is not to style the home in accordance with your taste but to make it appeal to the widest audience possible, and especially to your target market. They tailor the furniture and accessories to a particular style, which will appeal to downsizers, young families or couples, whatever the target market for your home is.

Styling also eases the pressure

We understand that selling your home can be stressful. Hiring a professional to handle the presentation side of the sale will definitely take a lot of pressure off yourself to concentrate on the other things you may need to do like gardening or repairs.

The best way to learn more about property styling and if it would benefit your property sale is to talk to us. We sell both professionally styled and unstyled homes and have the experience and the common sense to advise you on the best option to suit your property, your target market and your budget.

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Murdoch Hub tipped to drive push for Perth’s southern suburbs

by ShelMarkblog In Uncategorized

17 August 2017

The Murdoch Activity Centre has been touted as one of Perth’s largest property projects, kicking off with the construction of the Murdoch Health and Knowledge Precinct.

The $200 million project will consist of:

• A 60-room medi-hotel, a facility that will be built next to Fiona Stanley Hospital and will take the pressure off overcrowded local hospitals,
• A 150-bed aged care facility,
• 175 residential apartments, and
• Around 13,000sqm of medical and commercial space.

Health Minister Roger Cook said the development exemplified Premier Mark McGowan’s Metronet vision “to establish smart, sustainable and vibrant communities”.

The development company building stage 1, Fini Group has flagged the need to employ around 1300 people during the three-year construction phase.

Murdoch Health and Knowledge Precinct will take 10 to 15 years to develop and is a part of the broader Murdoch Activity Centre, which is expected to create 35,000 jobs, and house 22,000 residents and 44,000 students. It is great news for property owners and potential new property owners in the surrounding area.

We currently have 2 Green Title blocks of land for sale in Leeming which is very close to the Murdoch precinct – they represent an excellent opportunity to get in now while prices are this good.

Click on the link to read the full story and watch the video, which gives you a great perspective of what’s happening and what the precinct will look like.

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Auction Success Story – how we helped make it happen

by ShelMarkblog In Uncategorized

10 August 2017

With Auctions on the rise in Perth we thought we would share a recent Auction buying success story and let you know about a service we offer that not many people are aware of.

One of our long-term clients was keen to buy a property in Booragoon that was coming up for Auction through another agent. Not knowing much about buying and selling at Auction however our client was very apprehensive about bidding.

Although the property was listed with another agency, our clients came to us for advice, as we have known them for a long time and helped them buy and sell in the past.

I took them to view the property (29 Colleran Way, Booragoon) a total of three times. By this stage they were convinced that this was the home for them. However they remained concerned about their chances of securing it, as they had never been to an Auction before let alone bid at one.

We sat down together and I explained the Auction process to them in detail. We discussed whether or not they should make an offer prior to Auction, how to bid, and what to expect on Auction Day. I also provided them with sales evidence of similar properties that had sold recently in Booragoon so they were aware of the current market value.

The day before the Auction, my client’s husband had to take an overseas business trip. This left his wife to do the bidding. Knowing my client would be nervous, I accompanied her to the Auction and was there with her every step of the way, guiding her through the bidding process.

To my client’s absolute delight she was the successful bidder on the day and she and her husband are now enjoying their lovely new home in Booragoon! The result – a very happy buyer and seller.

This service is not only reserved for long-term clients. It is available for anyone who would like to bid at an auction (whether the property is listed with us or another agency) but is wary of the process. Allow us to help you too!

If you are interested in learning more about our FREE Auction Assistance Service, give us a call on 6267 5151.


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The great divide

by ShelMarkblog In Uncategorized

03 August 2017

Ten years ago the difference between the cost of housing in Sydney and Perth was only $5,000. Today you wouldn’t find two more different markets in Australia.

While Sydney has experienced a 118% increase in its median house price over the last decade, Perth’s median house price growth was just 3.8% over the same period. This was also well below the growth in all other states and territories (the next lowest growth was Brisbane with 37.3%).

So what caused such a great divergence when the two markets started at a similar price level a decade ago?

Essentially it boils down to the very different economic drivers between the two cities – some would say the two cities are as different as chalk and cheese in this regard.

Perth was heavily reliant on the mining sector while Sydney has a more diversified economy. So Sydney was not as exposed to the changes in commodity prices as Perth was. However as a typically more indebted city, Sydney was “more sensitive” to interest rates.

Ironically, Sydneysiders can largely thank Perth for the low interest rates that ignited the east coast property boom (because mining was largely propping up the Australian economy the RBA reacted by slashing interest rates when the sector went bust in WA).

Today Sydney’s booming house prices are starting to moderate, while the Perth property market has started to show signs of stabilising as indicated in the June quarter results.

Real Estate Institute of WA (REIWA) President Hayden Groves said, “We’re certainly not experiencing the steep declines across the board we once were. Although no one can accurately ascertain the future of the property market, the signs are there that we have finally found, or are very close to finding, the ‘floor’ of the market.”

Click here to read the full story.

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